Premium Labels & Packaging Solutions (PLPS) has unveiled a company-wide initiative that accelerates the converter’s commitment to sustainability.

“As a proud member of the label and packaging community, we embrace our responsibility to make eco-conscious choices that protect our planet,” said CEO Chris Payne. “We are driven by the belief that sustainable practices inspire sustainable results. That’s why we approached this initiative with a holistic mindset, impacting every facet of our business —from our raw materials to our products to our plant operations and, of course, our people.”

The move follows the company updated mission statement, which includes “driving positive environmental impact.”

EARTH+ Launch

A cornerstone of PLPS’ initiative is the launch of EARTH+, an exclusive portfolio of products that reflects the company’s commitment to sustainability in the materials they use for clients and their dedication to reducing their environmental impact. All EARTH+ product components meet APR critical guidance. The current line is 100% recyclable, and more products are being developed to enhance the portfolio.

PLPS EARTH+ PS is a line of pressure sensitive labels for both PET and HDPE containers

PLPS EARTH+ SHRINK is a line of Shrink Sleeves for PET and HDPE. The label and shrink sleeve products are considered the next generation of recycled packaging. The line simplifies recycling for consumers because they no longer need to remove the labels and sleeves from their containers.

PLPS EARTH+ FLEX is a line of Flexible Packaging that allows for stunning photo-quality graphics while reducing environmental impact. This product offers an excellent oxygen and moisture barrier, making it suitable for most dry goods. It complies with the How2Recycle program and can be dropped off at participating stores, including major retailers.

“Many of our clients have told us that they want to move towards sustainable packaging but are overwhelmed because it can be a complicated process with numerous ramifications,” said Leslie Gurland, VP of sales and marketing. “We understand that transitioning to sustainable packaging is challenging, which is why our experts provide end-to-end support. We’ll collaborate with all stakeholders to ensure the final product meets both aesthetic goals and recyclability criteria. Our technical specialists can be on press during trials, at the contract manufacturing facility during product filling, and at recycling centers to ensure the final product passes.”

Silver Ecovadis Certification Badge

According to officials, starting the product development process for PLPS EARTH+ was only the tip of the iceberg. Gurland said the company soon adopted the mantra, “Every day should be Earth Day.” This led the company to undergo an assessment of its practices by EcoVadis. The globally recognized platform evaluates sustainability criteria across four core themes: Environment, Labor & Human Rights, Ethics and Sustainable Procurement.

In 2024, Ecovadis reportedly received applications from over 150,000 companies in 185 countries. Premium Label and Packaging Solutions earned a Silver Badge, which put it in the Top 15% of all companies.