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This year’s theme is Store Brands Marketplace, a nod to the retailers, manufacturers and sourcing partners assembling at the event.
May 19, 2026
By: Melissa Meisel
The Private Label Manufacturers Association (PLMA) is gearing up for its 2026 Private Label Trade Show on Nov. 15-17 at the Donald E. Stephens Convention Center in Chicago.
“It’s clearly a good time to be in private label,” said Peggy Davies, PLMA president.
This year’s theme, “Store Brands Marketplace,” is a nod to the thousands of retailers, manufacturers and sourcing partners assembling over two days to curate products and restock and expand store brand programs in all formats, organizers said.
“PLMA’s 2026 Private Label Trade Show will once again provide for a convenient, one stop shopping for all players in the industry – from high quality suppliers to buyers from the nation’s leading retailers and wholesalers,” noted Davies.
Since 2022, the show has increased 35% in exhibiting companies and 31% in participating retailers, wholesalers and other visitors.
Over 60 countries were represented at the 2025 show in Chicago, most of them appearing in pavilions. Overall, more than 1,900 exhibiting companies occupied over 3,000 booths.
“Exhibitors come away with a great experience and more than anything are impressed with the high quality of retail buyers who they describe as serious, empowered dealmakers and not just browsers,” said Dan Weil, senior director of the PLMA Show. “Buyers appreciate the opportunity the show provides.”
He continued, “Seeing what’s on display in person is a crucial experience — smelling, tasting, handling — that transforms the products and their packaging from abstract concepts into tangible goods. Buyers are looking for more than cost savings, they’re also seeking innovation, quality and brand identity.”
Manufacturers and suppliers interested in exhibiting their products at PLMA’s 2026 Store Brands Marketplace Private Label Trade Show in Chicago can contact exhibit@plma.com for available exhibit opportunities.
Requests to attend the show are being accepted here. Retailers and qualified visitors who submit the form will receive notification and a registration link when registration opens in June 2026.
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