Store Brands Month returns in January 2026 with a nationwide, consumer-focused awareness campaign designed to spotlight the “quality, innovation and value” of store brand products.

Created by the Private Label Manufacturers Association (PLMA), Store Brands Month is an industry-wide initiative that educates consumers about private label products available across all retail formats.

Consumer surveys consistently show that shoppers can save between 25% and 30% by choosing store brand products, without sacrificing quality or performance.

Retailers, wholesalers and suppliers nationwide will support Store Brands Month through in-store signage, digital promotions, email marketing and social media campaigns encouraging shoppers to explore, try, and buy store brands.

Toolkit & Influencers

PLMA has developed a comprehensive digital toolkit for members and retail partners available at here and is collaborating with social media influencers to promote Store Brands Month on Instagram at @StoreBrandsMonth.

The PLMA Private Label Trade Show is May 19-20 in Amsterdam. More info on this event is here.