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Gain, Febreze and Dawn are inviting household cleaners to 'Get Scent to Oz' with new, limited-edition Wicked: For Good product collections featuring scents to enchant their everyday fabric and home care routines.
October 6, 2025
By: Lianna Albrizio
Associate Editor
“Are people born wicked?” asks Glina in 2024’s “Wicked,” played by Ariana Grande. “Or do they have wickedness thrust upon them?”
While rhetorical inquiry, when it comes to clothes, it’s the latter!
In celebration of Universal Pictures’ forthcoming theatrical debut, “Wicked: For Good,” due out Nov. 21, the epic conclusion to “Wicked,” a trio of P&G brands are getting in on the current “Wicked” scent trend. Gain, Febreze and Dawn are inviting household cleaners to “Get Scent to Oz” with new, limited-edition Wicked: For Good product collections featuring scents to enchant their everyday fabric and home care routines.
“As a leader in fragrance, we’re thrilled to partner with Universal Pictures’ ‘Wicked: For Good’ to bring these extraordinary scents – powered by the freshness of Gain – to life across P&G’s fan-favorite fabric and home care products,” said Ben Sattler, Gain senior brand director. “Whether fans are doing a laundry load, freshening a room, or even washing a dish, with these collections, they’ll ‘Get Scent to Oz’ before they even hit the theaters.”
Detergent Flings provides a powerful clean and a vibrant freshness for laundry available in Fantabulous Floral with notes of hibiscus, peony and vanilla.
In-Wash Scent Boosters deliver long-lasting freshness through dual-scent technology for fragrance that lasts from wash to wear. Available scents include Wonderfullest Woods + Beautifical Blossom; Delicate florals + Warm Musk; and Emerald Charm + Yellow Brick Wonder.
Air Mist delivers freshness in every spray to fight unwanted smells and transform the air with high-quality scent.
Plug Air Freshener Refill fills rooms with scent that lasts for 50 days (on low setting) without fading. These products are available in scents Beautifical Blossom and Wonderfullest Woods.
Powerwash Spray delivers the power of an overnight soak in minutes and removes up to 99% of grease and grime; available in Fantabulous Floral.
The Gain, Febreze and Dawn x Wicked: For Good collections are available at all major participating retailers nationwide and online.
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