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Mid-single-digit price increase goes into effect August 1.
Procter & Gamble will raise prices on about 25% of its US products on August 1. The move will offset rising tariff-related expenses, the company announced following its fourth-quarter earnings report.
Chief Financial Officer Andre Schulten said Wednesday that the company will implement mid-single-digit price increases across roughly a quarter of its portfolio. The price hikes come as P&G anticipates $1 billion in pre-tax tariff costs for fiscal year 2026.
The increases will affect several well-known brands across categories such as fabric care, baby care, grooming and personal health.
While a full list of products wasn’t provided, the company said premium and innovation-led products will undergo the most significant adjustments, including high-end Oral-B electric toothbrushes, enhanced Luvs diaper and upgraded Tide detergents, such as Tide EVO and Tide Pods with Oxi Boost.
The pricing changes are part of a broader cost-cutting and restructuring plan announced in June, which includes the elimination of up to 7,000 non-manufacturing jobs over the next two years.
Despite signs of consumer caution and softer spending habits, P&G reported strong financial results in its latest quarter. In Q4 2025, the company reported net sales of $20.9 billion, a 2% increase year-over-year, primarily driven by higher prices. The company also beat analyst expectations for both revenue and earnings per share.
During an earnings call, the company announced that Shailesh Jejurikar, currently Chief Operating Officer, will succeed Jon Moeller as Procter & Gamble’s President and Chief Executive Officer, effective Jan. 1, 2026.Jejurikar joined P&G in 1989. He has been a member of P&G’s global leadership team since 2014, holding various senior leadership roles in categories, sectors and regions, and helped build several of P&G’s core businesses including global Fabric Care and Home Care and in regions including North America, Europe, Asia and Latin America. He has also helped lead the development of the Company’s renewed strategies and operational results in the Supply Chain, Information Technology and Global Business Services.The Board has also nominated Jejurikar to stand for election as a Director at the annual shareholder meeting in October 2025.On Jan. 1, 2026, Jon Moeller will become Procter & Gamble’s Executive Chairman. In this role, Moeller will lead the Board of Directors and provide advice and counsel to the CEO on company matters.
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