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Home care sales also increased due to volume.
February 12, 2026
By: Melissa Meisel
The fiscal year was a good one at Happi International Top 30 company Unilever, according to its annual report released today, with 2025 sales rising 3.8% to €50.5 billion. For the fourth quarter, sales increased 2.7% to €12.6 billion.
For 2025, Beauty & Wellbeing unit sales increased 4.3%, personal care sales jumped 4.7% and home care rose 2.6%.
CEO Fernando Fernandez said in a statement: “In 2025 we became a simpler, sharper, and faster Unilever, delivering our commitment to volume growth, positive mix and strong gross margin. Our underlying sales growth improved throughout the year as we landed a strong innovation plan, drove improvements in key emerging markets.”
He continued, “We are moving at speed to build a business that drives desire at scale in our brands, execution excellence across all channels and cost discipline. We have set clear priorities for growth—building a brand portfolio for the future, with more beauty, wellbeing and personal care, prioritizing premium segments and digital commerce, and anchoring our growth in the US and India.”
Unilever brands have been making Happi headlines, such as the recent line expansion of Nutrafol, as reported here.
“Despite slowing markets, our sharper focus and disciplined execution underpin our confidence for 2026 and beyond,” Fernandez said.
In 2025, the company focused on “increased exposure” in beauty and wellbeing and personal care with acquisitions including Dr. Squatch, alongside disposals of “non-core and local brands, primarily in foods.”
Beauty & Wellbeing: 4.3% underlying sales growth was led by double-digit growth in Wellbeing, Dove and Vaseline. Underlying sales growth of 4.7% in the fourth quarter was driven by a stronger Asia Pacific Africa delivery which offset slower growth in the Wellbeing market.
Personal Care: 4.7% underlying sales growth was supported by market share gains, premium innovations, and commodity-driven price increases. In the fourth quarter, underlying sales growth remained strong at 5.1%.
Home Care: 2.6% underlying sales growth was led by volume. Underlying sales growth accelerated to 4.7% in the fourth quarter with 4.0% volume supported by a sequential improvement in key emerging markets.
“We expect underlying sales growth for full year 2026 to be within our multi-year guidance range of 4% to 6%, with at least 2% underlying volume growth,” said Fernandez.
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