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The global trend report highlights insights from industry thought leaders to illuminate AI's role in shaping the future of retail experiences in beauty, fashion, skincare and beyond.
Perfect Corp., a leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider and developer of ‘Beautiful AI’ solutions, has released announce its newest global trend report, “The Most Influential AI Trends in Beauty and Fashion.”
This report draws AI insights from experts and thought leaders across the technology and retail industries. The report also features big data sourced from Perfect Corp.’s YouCam Suite of consumer apps, illustrating influential ways AI is captivating beauty and fashion consumers.
AI-powered assistants like Perfect Corp.’s SkincareGPT and BeautyGPT tools will enable brands to deliver tailored recommendations and responsive customer service, enhancing the shopping experience and fostering deeper consumer loyalty, offering real-time beauty advice, AI skin analysis, and virtual product try-ons through an interactive AI chat, bringing personalization to beauty consumers at scale.
Advanced AI technologies aim to “revolutionize” virtual shopping experiences, allowing consumers to visualize beauty looks in “hyper-realistic environments,” thereby boosting purchasing confidence and reducing product returns.
AI-powered virtual try-on tools will reduce the need for physical product samples in beauty, helping brands to operate more sustainably. Virtual product try-on experiences will also allow brands to provide personalized product recommendations to shoppers, matching each customer with the best fit product, and reducing waste created through the returns process.
Generative AI will enable brands to create personalized content at scale, while allowing consumers to take creative expression and inspiration to new heights. From AI-generated marketing campaigns to AI-enhanced artwork and editing tools, Generative AI will unlock new possibilities for brand storytelling and consumer engagement.
From personalized recommendations to enhanced customer service, AI will optimize every stage of the consumer journey, driving operational efficiencies and enhancing overall customer satisfaction, company officials said.
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