Perfect Corp. is streamlining the shopping process for beauty enthusiasts’ eagle-eyed search for false lashes.

The AI and augmented reality leader has partnered with True Beauty Lashes to launch LashLovr, a personalized lash matching and virtual try-on experience designed to transform how consumers discover and shop for false lashes.

LashLovr leverages Perfect Corp.’s Virtual Try-On and Face Analyzer APIs to allow shoppers to visually preview their recommended lashes in real time, directly on their face, before purchasing. The experience combines advanced personalization with seamless visualization, addressing one of the category’s biggest pain points: lashes that fit.

“LashLovr represents a shift in how beauty should be experienced,” said Lisa Stroud, founder of True Beauty Lashes. “Instead of forcing customers to adapt to products, we built a system that adapts to them. We empower shoppers to understand their eye shape and how different lash styles interact with their features, then bring that knowledge to life through visualization powered by Perfect Corp.’s virtual try-on technology. Together, this creates a seamless way to shop for lashes and sets a new standard of personalization within the beauty industry.”

Sophisticated Recommendation Logic

While lashes are often marketed as one-size-fits-all, fit reportedly remains the top obstacle to adoption. According to brand research, an estimated 242 million women globally state that they don’t currently wear lashes but would if they knew which ones were right for their eyes.

LashLovr offers multi-attribute eye shape personalization; day- and nighttime lash recommendations; access to a 50-plus SKU catalog designed for real fit variation; virtual try-on powered by Perfect Corp; and a limited-time complimentary Virtual Application Support Call post-purchase.

To further enhance confidence at the point of purchase, LashLovr integrates Perfect Corp.’s technology via API, enabling users to gain insight into the type of eye shape they have to receive personalized recommendations.

“LashLovr is a powerful example of how AI and AR can be used to solve real consumer pain points”, said Alice Chang, founder and CEO of Perfect Corp., “Our APIs are designed to help brands of all sizes implement personalized, high-performing shopping experiences with speed and flexibility.”
Users can preview their recommended lashes directly on the results page and try on their lashes via Perfect Corp.’s virtual try-on technology. This visual layer bridges the gap between recommendation and reality, creating a higher-conversion, lower-friction shopping experience, officials said.

The sophisticated recommendation logic behind LashLovr is informed by research-backed principles of facial harmonization and insights gathered from hundreds of professional makeup artists, including industry leaders Dominique “Chevon” Doyle, Jeremy Kregar, and Denise Serah.

To learn more about Perfect Corp.’s API solutions, go here.