Paris Hilton is well-known in the beauty world for her deliciously-scented fragrances for over two decades.

Now, the mogul is seguing into the skincare category with a future-forward, luxury skincare line.

Introducing Parívie Beauty. The brand creates solutions that address the unique challenges of living in a fast-paced, hyper-connected environment with the goal to reawaken skin.

Powered by inPHinite Youth Technology, a proprietary blend developed exclusively for Parívie, the innovation combines next-generation peptides, effective antioxidants and probiotic-fermented extracts designed to address the visible effects of environmental stressors and “tech neck” – wrinkles in the neck pronounced from excessive screen time.

The Collection

Each of the six SKUs in the Parívie collection take their name from Hilton’s catchphrase, “That’s Hot,” and designed for those who want effective results without overcomplicating their routine.

These include:

That’s Radiant Daily Purifying Cleanser ($38) is a deep-cleaning, yet gentle cleanser designed for all skin types that removes dirt, makeup and oil without drying the skin. Formulated with BHAs, ceramides and rice extract, the gel cleanser exfoliates and conditions the skin, leaving it soft, refreshed and prepped for the rest of your routine.

That’s Smooth Skin-Perfecting Elixir ($65) is a high-performing, quick-absorbing essence that visibly brightens, smooths and evens skin tone. Powered by fruit acids, beta-glucan and arginine, this multi-tasking formula helps exfoliate, hydrate and support the skin’s natural moisture barrier, perfecting the look of skin with every drop.

That’s Tight Plumping Vitality Serum ($125) helps visibly improve skin’s bounce and suppleness for a more youthful-looking appearance. Featuring our advanced inPHinite Youth Technology with next-generation ingredients, the formula is clinically tested to improve the look of firmness, brightness and fine lines.

That’s Quenched Barrier Support Crème ($64) is a nutrient-rich, barrier-replenishing moisturizer that melts into the skin, locking in hydration for a visibly plump, dewy glow. Powered by ceramides, hyaluronic acid and the brand’s proprietary inPHinite Youth Technology, the formula is designed to smooth the skin and help shield against environmental stressors, leaving the skin feeling soft, resilient and balanced.

That’s Restored Overnight Repair Crème ($85) is an omega-rich, rejuvenating night crème works with the skin’s natural nighttime rhythm to help improve the look of elasticity and deliver deep hydration. Users can wake up to skin that appears smoother, plumper and more refreshed—visibly renewed by morning.

That’s Firm Contouring Neck Treatment ($72) visibly tightens skin with coffee seed and mushroom extracts, a fruit acid blend and peptides for a smoother, firmer appearance.

The collection is available on parivie.com.