New Products

Pantone Collaborates with Pura & Ipsy for Color of the Year 2025 Products

Beauty and wellness products will be available in this trendy brown tone.

Pantone recently named Pantone 17-1230 Mocha Mousse as the Pantone Color of the Year selection for 2025.

A rich brown hue, Pantone 17-1230 Mocha Mouse suggests “the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort,” said the company.

Pantone also revealed collaborations with both Ipsy and Pura for Color of the Year 2025.

Pura introduces an exclusive launch to celebrate the Pantone Color of the Year 2025: the Pura 4 diffuser, matched to the hue; as well as two custom scents—Mocha Moments and Mocha Suede—for a full sensory experience.

Ipsy will bring Pantone 17-1320 Mocha Mousse to life through limited-edition products featuring the year’s defining shade. Dropping in April, this exclusive collection of affordable luxuries—from a makeup bag crafted in soft vegan leather to ultra-premium brushes and sponges, said the company.

Ipsy 2025 Pantone kit

According to Pantone, this soft brown suits a variety of individual skin tones across a wide variety of undertones.

A versatile shade that works well in matte and sheen applications, Pantone 17-1230 Mocha Mousse lends itself to blending with many other colors and serves as the perfect base layer for metallic gloss finishes.

Pantone 17-1230 also “warmly welcomes, inviting consumers to reach out and engage, making it an enticing shade for a variety of products from food and beverage to cosmetics and any product made with natural ingredients or dedicated to wellness,” said the company.

Keep Up With Our Content. Subscribe To Happi Newsletters