Pantene is introducing a novel approach to tackle shedding hair with the new Abundant & Strong Collection.

This three-step system reduces hair loss by up to 85% and promotes stronger, denser hair with clinically proven, dermatologist-tested antioxidant technology, said the Happi Top 50 company.

After eight weeks, the system helps retain more than 6,000 strands at the root. It works by addressing an often-overlooked cause of thinning – scalp oxidative stress.

“While some causes of hair loss are out of our control, scalp oxidative stress is one we can effectively address,” said Jeni Thomas, Ph.D, Global Principal Scientist for Pantene. “With Abundant & Strong, Pantene brings rigorous clinical research and dermatologist-tested technology to women everywhere who want to increase hair density and grow healthier hair.”

The Abundant & Strong Collection includes a shampoo, conditioner and daily scalp serum that works together by improving root and length retention. This system delivers visible improvements in hair density in as little as six weeks.

Pantene is bringing this innovation to life through high-impact partnerships with Trichologist Abbey Yung and social media personality Alix Earle, along with dynamic campaigns, immersive events and more.

Pantene’s Abundant & Strong Collection will roll out just in time for the holiday season, beginning with Amazon.com, followed by major retailers including Walmart, Target, Walgreens and Meijer.