Paige DeSorbo Fronts ‘Give Gloss’ Campaign

TRESemmé is taking tresses to “next-level” glossy with its new Lamellar Gloss Collection and it has recruited Bravo TV personality and Giggly Squad podcast cohost Paige DeSorbo to serve as its brand ambassador to get the job done.

Featuring its patented Lamellar Lamination technology, hair can experience 72 hours of gloss-like shine.

Lamellar Lamination Technology

The line’s patented Lamellar Lamination technology creates a fine, weightless seal over each strand to boost smoothness and luminosity, delivering a glass-like finish with five steps aimed to elevate all styles.

Lamellar Gloss Shampoo & Conditioner infuses heat protection starting at the first step in the shower;

Lamellar Gloss Finishing Oil seals and aligns hair for dialed-up shine;

Lamellar Gloss Cream Serum hydrates hair, and can be used as a pre-shampoo treatment, rinse-off treatment or as a leave-in before styling; and

Lamellar Gloss Shine Spray polishes strands for lasting definition.

‘Give Gloss’ Campaign

DeSorbo will kick off her year-long partnership with the brand by starring in the “Give Gloss” campaign, aimed to celebrate gloss in all its glory – from on her hair, to her groomed dog and convertible.

“I’ve always seen my hair as the ultimate accessory, so working with TRESemmé is a literal dream come true,” said Paige. “I love the fact that I can skip wash day for three days with the full Lamellar Gloss Collection and still have that fresh-out-of-the-salon feel. Plus, I’m obsessed with the campaign being all about the confidence we give each other, that girl’s girl energy — it couldn’t have been a more perfect fit.”

Gloss Parties in NYC

As part of its 72-hour launch blitz in New York City April 7-9, Paige and TRESemmé will host three days of events celebrating all things gloss. The brand will also be releasing the first-of-its-kind Hot Gloss. A limited-edition collaboration with Red Clay, this glossy goodness is made in a Spicy Peach Hot Honey flavor. Hot honey — inspired by the Lamellar Gloss Finishing Oil — will be available for purchase on April 10 on RedClayHotSauce.com.

The campaign will also roll out through a series of digital and TVC spots, social takeovers and a 1-800-Gloss hotline episode on Paige’s podcast, “Giggly Squad” in partnership with Acast Creative Studios.

The TRESemmé Lamellar Collection is available at mass retailers nationwide for $6.99.