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A ‘magic mix’ of brands include Bubble, Fine’ry Daise and more.
February 13, 2025
By: Lianna Albrizio
Associate Editor
This month, Target is introducing more than 2,000 products and nearly 50 new brands to its beauty assortment.
Ninety percent of the new arrivals are under $20.
“We know consumers love shopping beauty at Target because it’s Tarzhay at its best: the combination of amazing products and prices you can’t find anywhere else,” said Amanda Nusz, Target’s senior vice president of essentials and beauty. “That’s why our team is incredibly excited to add more than 2,000 new items to our assortment — including science-focused skin care, hair care, nail care, cosmetics and fragrance. We can’t wait for shoppers to see the products and the prices — with items starting at just $1.29.”
The retailer says it’s staying ahead of the curve to offer cosmetics enthusiasts the latest in beauty through its “magic mix” of top national brands, Target brands and emerging ones –created by Black, Latino, female and other diverse founders.
New arrivals include Bubble Skincare, Clean Skin Club and Daise for the latest takes on skin and body care.
Other dermatologist-backed skincare brands include Avene, Curology and Prequel. Hair care brands include Being Frenshe, Kristin Ess and NEQI. Brands specializing in textured hair care products come from Alodia and Camille Rose.
Meanwhile, in the nail care space is new launches from Dashing Diva and Olive & June. Gen Z-centric color cosmetics brands include Black Opal, ColourPop, ELF and NYX Professional.
New fragrance drops come from Fine’ry and MIX:BAR.
K-beauty brands new to Target include Beauty of Joseon, Round Lab, SKIN1004, Torriden, Mediheal and ma:nyo.
Target’s online Beauty Studio features a virtual try-on feature that lets users try face, eye, lip, nail and hair color options, plus hair care and skin care quizzes to help users land on the right products.
In addition to Target’s beauty assortment, shoppers can explore the Ulta Beauty at Target shop-in-shop and online experiences for more beauty brands. Target’s industry-leading fulfillment services, including Drive Up and Order Pickup, provide unlimited same-day delivery on orders over $35 with a Target Circle 360 membership.
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