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The limited-edition collaboration honors the legacy and future of Historically Black Colleges and Universities while reinforcing ORS' ongoing commitment to HBCU students and graduates.
March 3, 2026
By: Lianna Albrizio
Associate Editor
ORS Haircare has partnered with HBCU Culture Shop on a limited-edition HBCU-themed collection across select ORS Olive Oil products currently available nationwide.
Officials say the partnership celebrates the pride, excellence and cultural impact of Historically Black Colleges and Universities (HCBU) while deepening ORS’ engagement with HBCU communities across the country.
“As a brand grounded in culture and community, ORS understands the influence and impact of HBCUs on leadership, innovation, and excellence,” said Jolorie Williams, chief marketing officer at ORS Haircare. “Kicking off our partnership with HBCU Culture Shop during Black History Month allows us to celebrate that legacy in a meaningful way while continuing to support the students who are shaping what comes next. This collaboration reflects the start of our long-term commitment to honoring the institutions that have shaped generations of talent.”
Debuting this past Black History Month, the collaboration marks the beginning of broader initiatives, including a planned HBCU tour and student-centered programming designed to equip students with self-care knowledge and confidence as they pursue their goals.
Created in partnership with HBCU Culture Shop, the limited-edition packaging features bold, pride-inspired design elements that reflect the collective identity and enduring influence of HBCUs across the US. The collaboration unites two brands rooted in culture and community, honoring the institutions that have shaped generations of leaders, creatives, innovators, and entrepreneurs while spotlighting the next generation carrying that legacy forward.
Olive Oil HBCU Edge Control Hair Gel Extra Firm Hold, $7.99, is a non-greasy extra-firm formula that provides up to 48-hour hold without cast or crunch, ideal for sculpting baby hairs, ponytails, updos, twists and locs.
Olive Oil HBCU Edge Control Hair Gel Firm Hold, $7.99, is a classic firm hold formula that delivers sleek definition and polished edges without flaking.
Olive Oil HBCU Strengthen & Restore Replenishing Conditioner, $9.99, is a moisture-rich conditioner that restores hydration, reinforces strand strength and improves manageability.
Olive Oil HBCU Deep Cleansing Creamy Aloe Shampoo, $9.99, is a gentle, creamy shampoo infused with aloe that cleanses thoroughly while helping maintain moisture balance.
The limited-edition HBCU collection is available nationwide at Orshaircare.com, Amazon, and major retailers including CVS, Walgreens, Target, Walmart and select beauty supply stores.
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