Packaging News

Origins Debuts New Packaging with Youthtopia Collection

Skincare brand revamps products to reflect sustainability goals.

Origins recently relaunched its collection with sustainable packaging across the portfolio.

This repack is led by the debut of the new Youthtopia Collection—Origins’ latest breakthrough in plant-powered skincare, said the company.

What’s New at Origins?

  • Origins’ refreshed packaging reflects its commitment to sustainability with a 35% reduction in plastics compared to previous packaging, equivalent to saving 2 million plastic water bottles.
  • 30% of the materials used in the packaging portfolio are post-consumer recycled (PCR).
  • FSC Certified cartons ensure responsible sourcing, with two trees planted for every one harvested.
  • New packaging colors were intentionally selected to represent the benefits of each product franchise, creating a “natural, earthy aesthetic that aligns with Origins’ botanical heritage,” said the company.
  • The updated designs make Origins’ products even more “obsession-worthy” both in stores and at home, said the company.

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