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Solves for the cultural truth that no one wants to wait long for their nails to dry or to dig into their Wingstop, says the food chain’s Chief Revenue Officer Mark Christenson.
February 3, 2025
By: Lianna Albrizio
Associate Editor
Beauty enthusiasts can go from having nails too tacky to pick up anything with their hands to picking up and sinking their teeth into a saucy Wingstop chicken wing in one minute with OPI’s new quick-dry polish.
In OPI’s “Snack in :60 Challenge,” fans can go from a fresh coat of the brand’s new RapiDry Quick-Dry Nail Polish to using their hands to take a first bite of Wingstop wings in 60 seconds – turning game day’s messiest mishaps into victorious manicure moments.
The product’s innovative Rush Brush features 200 extra bristles and a wide fanning brush for faster product pickup, spreading and drying.
“Our fans love to express themselves – from the flavors they choose to be sauced-and-tossed on our wings, down to their nail color,” said Wingstop’s chief revenue officer, Mark Christenson. “With the Snack in :60 Challenge with OPI, we are satisfying the cravings of our young fans, solving for the cultural truth that no one wants to wait long for their nails to dry or to dig into their Wingstop.”
Content creator and internet personality Ashtin Earle kicked off the Snack in :60 Challenge on TikTok on January 31, giving viewers a chance to join her and take on the challenge at home with the exclusive OPI RapiDry x Wingstop Snack in :60 Kit. The kit includes two shades of OPI RapiDry Quick-Dry Nail Polish, a 60-second timer and a Wingstop gift card to grab their favorite flavors.
RapiDry includes brights, neutrals and classic shades in shimmer, glitter, pearl, metallic and crème finishes.
RapiDry Quick-Dry Nail Polish 9ml bottles retail for $9.99 each on OPI.com, Ulta, ulta.com, Target, Walmart, CVS, Walgreens and Amazon Beauty via Amazon.
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