Olly is expanding into the personal care space with the launch of Olly Mood + Skin. Olly Vitamins is the No. 1 gummy supplement and No. 1 kids supplement. New Olly Mood + Skin underscores its ethos of supporting whole-person wellness, from the inside out, according to the company.

Olly Mood + Skin includes bodywashes, body scrubs and body serums. Available in four variants (Calm, Revive, Bright and Renew), they repair the skin barrier. The formulas contain 12-HSA, which the company maintains is clinically proven to repair, strengthen and moisturize skin. All formulations include mood-enhancing fragrances backed by neuroscience to transform mood, according to Olly.

A Research-Backed Launch

Olly’s research & development team conducted tests using electroencephalograms (EEG) to measure subjects’ brain activity while sniffing the collection’s scents. For example, the fragrance for Bright boosted beta and gamma activity, making participants feel more upbeat. The fragrance for Calm boosted alpha brain waves that cue relaxation, helping participants feel more grounded.

“At Olly, we believe feeling good from the inside-out is the foundation of living well, and that goes beyond just vitamins,” said Chief Revenue Officer Bryan Ferschinger. “Launching Olly Mood + Skin was a natural evolution for us as we expand the ways we support people’s daily wellness rituals. We want to offer products that refresh both body and mind, and are excited for people to experience this new line powered by our signature vitamin blends and science-backed fragrance technology.”

Olly Mood + Skin is available at Walmart, Amazon, Target and Olly.com. The collection features eight products in four core categories. Each SKU costs $12.99.