Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
Bond-building brand aims to redefine hair health with a new brand identity as well as a longevity treatment.
March 3, 2025
By: Lianna Albrizio
Associate Editor
Olaplex Holdings, Inc. is entering a new chapter rooted in its legacy of category-creating science and inspired by the creativity and passion of professional stylists.
Born in the lab, Olaplex has spent the last decade redefining hair health from the inside out with its Complete Bond Technology, renowned for its ability to repair hair’s bonds.
“From day one, Olaplex has built bonds and broken barriers,” said Amanda Baldwin, CEO of Olaplex. “This new chapter is about living up to the extraordinary innovation that has always defined us. Our products will repair and transform in the most extraordinary of circumstances but it’s their daily power to build foundational hair health and deliver lasting results that makes them truly breakthrough and empowers stylists and customers with the confidence that comes from truly healthy hair.”
Olaplex’s refreshed identity also brings the brand’s core values to life through new visuals, a dynamic digital presence and a continued belief in the bond between science and style, officials said.Harnessing the power of its category leading bond-building technology, Olaplex continues to innovate beyond damage repair to unlock foundational hair health. With this science-first approach, Olaplex says it’s dedicated to equipping professionals with the tools to transform hair.
“Today’s professionals and consumers are more knowledgeable than ever about the science of haircare,” said Baldwin. “Foundational hair health is, and always has been, in service of letting the work of the pro community truly shine and to deliver more great hair days, today, tomorrow and for years to come.”
As part of the brand’s evolution, Olaplex introduces the No.0.5 Scalp Longevity Treatment—a unique scalp serum designed to establish the foundation for long-term scalp and hair health. Combined with bestselling No.3 Hair Perfector, this innovation is emblematic of Olaplex’s new vision and its promise to deliver lasting hair health, officials said.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
