Olaplex Introduces Hair Mask Duo

With summer 2025’s damaging effect on hair, Olaplex, known as the OG in bond repair, is coming to the rescue with two new hair mask launches: Rich Hydration and Weightless Nourishing Masks.

Going beyond deep conditioning, the masks fuse Biomimetic Cuticle Technology and the brand’s proprietary Bond Building Technology to repair the cuticle, locking in hydration and strength, protecting the inner hair fiber, and extending results through five washes.

Designed with all hair textures in mind, the formulas remove all signs of damage and improve overall hair health.

The Masks

Rich Hydration Mask, $42, is a deeply restorative, richly conditioning hair mask formulated for dry or medium to thick hair. It instantly detangles and intensely hydrates, restoring hair and cuticle health for a soft and silky finish. Key ingredients include avocado and shea conditioning complex with multiple molecular weight oils, which infuse deep moisture and wrap hair in hydration for a high-slip softness and a halo of shine.

Weightless Nourishing Mask, $42, is a volumizing, strengthening hair mask specifically formulated for fine hair. It replenishes essential moisture and vital nutrients to restore hair and cuticle health without adding excess weight or residue. Key Ingredients include Biomimetic Cuticle Technology to seal cuticles for up to five washes, wrapping each strand to enhance hydration and prevent cuticle damage over time. Its Volume Boost Complex creates instant volume and prevents snapping and breakage for length and body retention over time.

The Rich Hydration and Weightless Nourishing Masks are available at olaplex.com.