Marketing News, New Products

NYX Professional Makeup and Gordan Ramsay Create Cake Recipe After Buttermelt Blush

Celebrity chef's recipe features ingredients such as almond butter and shea butter, which are found in the vegan blush.

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By: Lianna Albrizio

Associate Editor

Gordan Ramsay takes a bite out of his specially-made cake for Buttermelt Blush with his daughter, HollyAnna.

NYX Professional Makeup has teamed with celebrity chef and 17-time Michelin star-winning restaurateur Gordan Ramsay to make a cake after the brand’s Buttermelt Blush.

The beauty brand tapped Gordan and his daughter, HollyAnna, to create an exclusive cake recipe.

The official Buttermelt Blush cake recipe from Ramsay will feature ingredients such as almond butter and shea butter, which are found in the new vegan product. The colors in the frosting are also set to be inspired by the 12 different shades offered in the pigment-packed blush assortment.

In line with NYX Professional Makeup’s community-first strategy, the brand has scaled this partnership further by partnering with chefs and top tier creators, such as Next Level Chef’s Tineke Younger, to join in on the challenge by testing out Gordon’s recipe and posting their version of the NYX Professional Makeup Buttermelt Blush cake.

The Buttermelt Blush, $10, features almond and shea butter.

Buttermelt Blush

The Buttermelt Blush ($10) comes in 12 shades that blend seamlessly like a powder with a butter-like glide in soft matte and glow-y finishes. Infused with mango, almond and shea butters, the vegan and cruelty-free formula provides up to 12 hours of pigmented wear, fade and transfer resistant.

Blush Brush

Designed with synthetic vegan bristles, this angled brush ($12) easily distributes and blends Buttermelt Blush.

Designed with synthetic vegan bristles, this angled brush ($12) easily distributes and blends Buttermelt Blush. The ergonomic handle is comfortable in hand for controlled application.

The Buttermelt blush and brush are available on nyxcosmetics.com and select retailers.

The cake recipe will be accessible on NYX Professional Makeup’s social channels and at nyxcosmetics.com.

Check out NYX Professional Makeup’s Super Bowl LVIII ad with Cardi B here.

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