NYX Professional Makeup Enters Body Care

With the body care category’s rapid growth, and consumer interest in extending facial cosmetics to the rest of the body, NYX Professional Makeup has entered the body care category with its Fat Oil collection.

The Fat Oil Body collection introduces a range of glow-enhancing body oils, fragrances and hydrating lotions.

Infused with avocado oil and vitamin E, the Fat Oil Body collection offers what officials call a “playful yet sophisticated” approach to body care that reflects the bold creativity and innovation at the heart of NYX Professional makeup for the past 27 years.

“NYX Professional Makeup has always been a brand that pushes the boundaries of artistry and self-expression,” said Denee Pearson, global brand president. “As beauty evolves, we see that the community is looking for new ways to express their creativity beyond traditional face makeup. The Fat Oil Body collection allows us to deepen the brand’s storytelling among the Gen Z audience. By extending one of our most beloved franchises, we have the opportunity to give our audience new ways to celebrate artistry with texture, fragrance, shine, and self-expression across the entire body.”

Fat Oil Body Collection

The Fat Oil Body Collection assortment includes a Body Oil, Body Mist, and Body Butter in Caramelt Mami, a rich caramel and pistachio cream scent;
Body Oil in a bronze shimmer shade infused with avocado oil;
Body Butter and oil in a golden shimmer shade infused with avocado oil;
A Body Oil, Mist, Lotion and Butter in Suga Baddie, a vanilla cookie and whipped cream scent;
Body Oil, Lotion and Butter in a transparent shade infused with avocado oil;
A Body Oil, Mist, and Butt Sheet Mask in Coconut Cutie, a scent merging tropical coconut and peach;
A Body Oil and Body Mist in Juicy Boo, a clementine and fresh mango scent;
Body Oil in a brightening shade infused with avocado oil;

The Fat Oil Body collection is available now on nyxcosmetics.com and TikTok Shop and will be available globally on May 1 at all participating retailers globally.