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The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact.
July 7, 2025
By: Melissa Meisel
Nu Skin Enterprises Inc. is rubbing in new life into its signature ageLOC Tru Face line with a relaunch that merges high-performance skincare with planet-friendly innovation.
“Our relaunch of Tru Face reflects Nu Skin’s deep commitment to both scientific innovation and environmental stewardship,” said Ryan Napierski, Nu Skin president and CEO. “We’re proud to deliver effective, clinically backed solutions while empowering our customers to make more sustainable choices every day.”
The refreshed line now features upgraded, more sustainable packaging designed to reduce environmental impact — cutting down on waste, lowering carbon emissions and embracing a refillable system that puts conscious beauty front and center.
The brand’s repackaging initiative is part of its broader sustainability goals. By the end of 2025, Nu Skin anticipates that based on estimated global sales, its refill packaging systems will save 515,000 pounds (257.5 tons) of glass and plastic, while eliminating 572 tons of emissions each year, compared to its prior single-use glass packaging. These innovative design choices reflect a growing commitment to circular economy principles and conscious consumerism.
The upgraded packaging includes refillable systems and packaging made from recycled materials.
The Tru Face line is available at nuskin.com.
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