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Ultra-concentrated formula taps into plant-based surfactants to effortlessly tackle tough stains and odors.
January 7, 2025
By: Lianna Albrizio
Associate Editor
For sustainable laundry detergent brand Norwex, the new year is the apropos time to refresh and simplify home routines.
To help consumers tackle the chore, Norwex has released its newest cleaning innovation, PowerZyme.
PowerZyme is an ultra-concentrated formula that taps into the potent power of enzymes and plant-based surfactants to effortlessly tackle tough stains and odors, per the brand. PowerZyme is USDA certified 91% biobased and free from bleach, fillers, optical brighteners, synthetic dyes and fragrances. Its biodegradable ingredients ensure clothes stay fresh and vibrant, while keeping potentially harmful chemicals away from your skin and out of the environment.
“As consumers become more mindful of the ingredients they use in their homes and on their bodies, Norwex is leading the way in crafting innovative and powerful products that don’t compromise on sustainability,” said Courtney Landry, Norwex’s director of global product development. “PowerZyme is a prime example – just a small amount of this highly effective detergent delivers exceptional results, making it easier for consumers to eliminate body burden and embrace eco-friendly, toxin-free choices in their daily routines.”
PowerZyme retails for $37.99 or as part of Norwex’s Safe Haven 5 Set, $133.99, featuring five essential items, from Norwex’s EnviroCloth to its Power Cleaning Paste.
Check out our coverage of the fabric care market here.
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