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Deadline for entry is August 6.
July 24, 2025
By: TOM BRANNA
Chief Content Officer
Entries are being accepted for the 6th Annual Beautyworld Middle East Awards. The awards are part of Beautyworld Middle East, Oct. 27-29, 2025. The awards spotlight the standout products, technologies, campaigns and talents transforming the global beauty landscape.
Beautyworld Middle East Awards 2025 is a unique opportunity for brands – from indie disruptors to established powerhouses – to showcase their creativity, excellence and impact on the region’s fast-evolving beauty industry. Free entry in 17 categories, including two dedicated to fragrance innovation and two to packaging innovation.
“This is your moment to stand out,” said Ravi Ramchandani, show manager, Beautyworld Middle East. “With over 600 entries received last year, the awards are a true celebration of the diversity and innovation shaping today’s beauty market in the Middle East region. Whether you’re an established brand with regional roots or an indie disruptor with a game-changing formula, we invite you to join the biggest night of beauty celebration in Dubai.”
Last year’s awards saw Kayali take home Homegrown Brand of the Year. Le Rouge Français won the prestigious Conscious Brand of the Year for its plant-based Alizarine Lipstick. GHD’s Chronos styling tool clinched Hair Styling Device of the Year. Bohoboco’s Red Wine Brown Sugar left a lasting impression as Niche Fragrance of the Year.
This year’s categories include Technology Innovation, Media Campaign of the Year, Nail Product, Cosmetic Product, Skincare, Hair, Packaging Innovation and Retailer of the Year. Fragrance takes center stage with dedicated awards for both Niche Fragrance and Popular Fragrance of the Year. It all underscores the Middle East’s growing status as a global fragrance capital.
An independent panel of 18 judges will assess all entries. They bring a broad and expert perspective to the judging process. From formulators and retail buyers to journalists and creative directors, this diverse panel ensures each award reflects real-world excellence and consumer relevance.
The entry deadline is August 6, 2025. Open to any beauty brand currently selling products in the Middle East region, the shortlist will be announced September 10. Winners will be revealed at the black-tie gala awards ceremony on October 29 during Beautyworld Middle East. It is the region’s largest beauty trade fair, taking place at Dubai World Trade Centre, October 27-29.
Now in its 29th year, Beautyworld Middle East continues to set the standard as the go-to business platform for beauty professionals from across the globe. It includes dedicated areas for fragrance, skincare, haircare, salon equipment, packaging, and next-gen beauty tech. The show draws over 2,000 exhibitors from 70+ countries and is attended by thousands of buyers, brand leaders and innovators looking to shape the future of beauty in the Middle East and beyond.
The Beautyworld Middle East Awards 2025 promise an unforgettable evening of glamor, networking and global recognition, according to organizers.
Submit your entry now and take your place among the region’s finest: Beautyworld Middle East Awards 2025
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