Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Follow these steps to get your article published in print or online
What are you searching for?
The family-founded men's haircare brand offers ‘salon-grade’ hair essentials engineered for the modern man.
March 9, 2026
By: Lianna Albrizio
Associate Editor
Men’s haircare has a new player: Blvd & Co.
Blvd & Co is a family-founded men’s haircare brand with “salon-grade” hair essentials engineered for the modern man. Founded by Creative Labs CEO Brett Simmons, the new brand debuts with a launch into 2,682 Walmart shelves and online. Through firsthand observation and insights gained from being married to a professional hairstylist, Simmons said he recognized a gap in men’s mass haircare. He was dismayed that the category had not evolved with female-directed brands, instead relying on generic packaging, one-note scent profiles and marketing over thoughtful fragrance composition, real performance, scalp health and hair quality.
“After years formulating women’s salon products — and being married to a hairstylist myself — I knew how good men’s haircare could be,” said Simmons. “This brand was intentionally created to empower men with products that are authentic to their lives – from high performance to accessibility – Blvd & Co was born to support the modern man through their everyday life.”
Blvd & Co will launch with a complete lineup housed in premium, “vanity-worthy” bottles, says the brand. The collection includes the Essential Shampoo and Conditioner, Thickening Shampoo and Conditioner, Texture Sea Salt Spray, Volume Styling Powder, Pomade, Clay, Sculpting Fiber Crème and Paste. All shampoos and conditioners will retail for $8.97; styling products will be priced at $9.97, with the full collection available at Walmart locations nationwide and online at blvdandco.com.
Enter the destination URL
Or link to existing content
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
