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The foremost music festival served the perfect backdrop to introduce the brand’s Ultra Sheer line of sunscreen as temperatures hovered in the 100s.
April 16, 2025
By: Lianna Albrizio
Associate Editor
Neutrogena delivered an immersive Coachella Weekend one experience for media, influencers and VIP talent to amplify its role as the official sun care sponsor of the festival and generate excitement around the Ultra Sheer line through the platform Feel the Music, Not Your Sunscreen.
The Kenvue-owned brand hosted some 100 guests with a combined reach of 223.4 million across TikTok and Instagram.
The weekend blended music, beauty and wellness with curated brand moments that reinforced Ultra Sheer’s weightless protection, showcased other hero SKUs and fostered meaningful relationships to drive organic content across social and product trial.
This year, Neutrogena provided over 200 gallons of Ultra Sheer SPF across weekends and and two of the music festival, and Stagecoach Music Festival for the first time.
The event was the perfect backdrop spot to introduce its sunscreen as temperatures hovered in the 100s. The brand doled out beloved sun care products across 9 stations and within Safari Residences, encouraging skin protection under the intense desert sun amid a crowd of an estimated 125,000 festival goers.
In 2025, the brand will increase on-the-ground activations by 25%, providing more sunscreen than ever to advocate for daily sunscreen and raise awareness surrounding sun protection.
Sun Saloon at the iconic O’Donnell House in Palm Springs, with a custom hat station, offered photo moments and a live performance by TikTok sensation Alaina Castillo.
Coachella Sunscreen Stations offered free Neutrogena Ultra Sheer sunscreen to all guests of the festival, along with the campgrounds, shower trailers, safari yurts and community areas.
Glam Suite Activation (Friday–Sunday) offered guests 1:1 appointments with make-up artists to glam them up before the events each day, highlighting Neutrogena makeup.
Sunday Pool Party Hangout was designed to spotlight Ultra Sheer’s invisible protection and close out the weekend with another branded touchpoint for earned social coverage.
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