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Company officials said “compelling innovation” drove sales performance.
May 29, 2025
By: Lianna Albrizio
Associate Editor
Net sales for Bath & Body Works were up 3% in the first quarter of 2025, reaching sales of $1.4 billion compared to $1.38 billion in the prior-year quarter.
The figure is at the high end of the guidance range, and earnings per diluted share are up 29% to $0.49 compared to $0.38 the prior-year quarter, exceeding the high end of the guidance range.
Company officials said “compelling innovation” drove sales performance. Earlier this year, the company debuted its Disney Princess Collection. The collection was the brand’s largest to date, with a product assortment of nearly 100 nostalgic items spanning candles, fragrance, hand soaps and more. The company maintains 2025 net sales guidance of 1% to 3% growth and earnings per diluted share guidance of $3.25 to $3.60, inclusive of current tariff rates.
First quarter operating income was $209 million compared to $187 million last year, and net income was $105 million compared to $87 million last year.
“Our team delivered a strong start to the year driven by the positive customer response to our innovation in the quarter,” said Eva Boratto, chief financial officer, Bath & Body Works. “We’re effectively leveraging our predominantly US-based supply chain to navigate the evolving trade environment, and I’m confident in our ability to adapt to meet the consumer where they are with fragrance innovation and high-quality product at compelling price points as we move through 2025.”
The company is maintaining its full-year 2025 net sales guidance of 1% to 3% growth, compared to $7.3 billion in fiscal 2024, and 2025 full-year earnings per diluted share guidance of $3.25 to $3.60, compared to earnings per diluted share of $3.61 and adjusted earnings per diluted share of $3.29 in fiscal 2024. The company’s full-year outlook includes the anticipated impact of all tariff rates currently in effect and levied by the US government and other countries.
The company expects second quarter 2025 net sales to be flat to up 2% compared to $1.5 billion in the second quarter of 2024.
Last week, Bath & Body Works’ independent directors unanimously voted to appoint Daniel Heaf as CEO, effective May 16, 2025. Following the conclusion of the company’s 2025 Annual Meeting of Shareholders, Heaf will be appointed a member of the board, effective immediately.
Heaf said he believes the company is “well positioned” to define and lead the home fragrance and beauty categories globally.
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