Financial News

Net Sales Increase 1.4% for Sally Beauty In Q4 2025

‘Sharp execution against our strategic initiatives drove broad-based strength across both our Sally and BSG segments,’ said CEO Denise Paulonis.

Author Image

By: Lianna Albrizio

Associate Editor

Consolidated net sales for Sally Beauty grew to $947 million, a 1.3% increase compared to the prior-year quarter.

Net sales for the brand increased 1.4% in Q4 2025, from $534,074 the prior-year quarter, to $541,559.

For Beauty Systems Group, the company reported a 1.1% increase in Q4 2025 from $400,954 the prior-year quarter, to $405,516 in the present quarter.

For FY 2025, the company reported consolidated net sales were $3.70 billion, a decrease of 0.4% compared to the prior-year period. Consolidated comparable sales increased 0.3% for the year.

Sally Beauty President and CEO Denise Paulonis said Q4 results exceeded company expectations, highlighted by solid topline growth and healthy gross margins that drove 10% adjusted EPS growth and robust free cash flow.

“Sharp execution against our strategic initiatives drove broad-based strength across both our Sally and BSG segments,” said Paulonis. “We also delivered strong full year results, including 40 basis points of adjusted operating margin expansion and 12% adjusted EPS growth while deploying our cash to invest for growth, strengthen our balance sheet and return value to shareholders.”

For 2026, the company anticipates annual consolidated net sales growth in the range of 1% to 3%.

Keep Up With Our Content. Subscribe To Happi Newsletters