Net sales increased 3.9% and 1.6% for Happi Top 50 Company Church & Dwight in Q4 2025 and fiscal year 2025, respectively.

Officials said the full-year increase exceeded the company’s outlook of a 1.5% growth. Organic sales for the year grew 0.7%, despite an impact of 130 basis points from a decline in its now exited VMS business and a deceleration in category growth.

“In a mixed consumer and macroeconomic environment, we are pleased to deliver another year of industry-leading results,” said CEO Rick Dierker. “Our balanced portfolio of value and premium products and our relentless focus on execution delivered strong results for our shareholders, customers and employees. We continue to drive both dollar and volume share gains in many of our brands, which we expect to continue in 2026. Our consistent delivery of sales growth, focus on margin expansion, and efficient working capital management leads to strong cash flow generation enabling our continued focus on growing our brands organically and acquiring great new brands.”

Repositioned Portfolio

In 2025, Church & Dwight repositioned its portfolio by exiting its VMS, Flawless, Spinbrush and Waterpik shower head businesses. These cuts enabled the company to devote greater focus to its portfolio’s faster growing value and premium product lines, officials said.

For the full year, the domestic division declined 0.5% organically, while gaining market share in four of our eight power brands. Organic growth in the international division was 5.5% in 2025, driven by broad share gains across our subsidiaries. The company’s Specialty Products division’s organic sales grew 2.6%. Organic growth across all three divisions strengthened from the first half to the second half of 2025 with sales growing organically 2% overall in the second half.

Q4 2025 net sales were $1.6 billion, a 3.9% increase compared to the prior-year quarter. The increase exceeded the company’s 3.5% outlook. Weaker-than-expected category growth and a decline in vitamin sales limited organic sales growth to 0.7% for the quarter, lower than the company’s outlook of approximately 1.5%. Organic growth was 1.8% in Q4 excluding the now exited VMS business.

Consumer domestic net sales were $1.2 billion, a $45.5 million or 3.7% increase. Organic sales decreased 0.1% and increased 1.7% excluding the now exited VMS businesses. Organically, positive price and product mix (0.6%) was offset by lower volume (0.7%). Organic growth in Therabreath mouthwash, Arm & Hammer liquid laundry detergent and Hero acne products was offset by declines in the vitamin business and Oxiclean. The company’s Consumer Domestic reported sales growth was fueled by the Touchland brand’s strong double-digit sales growth versus prior year.

Vitamin Business

The sale of Vitafusion and L’il Critters brands, relevant trademarks and licenses and the company’s manufacturing and distribution facilities in Vancouver and Ridgefield, Washington to Piping Rock, closed on Dec. 31, 2025.

Dierker said he believed Piping Rock will be a “successful steward” for the Vitafusion and L’il Critters businesses. The sale, he added, will allow the company to better focus on organic growth and future growth initiatives.

As a result of the transaction, the company incurred a one-time, after-tax charge of $45.6 million in the fourth quarter of 2025. The VMS brands represented less than 5% of the company’s 2025 net sales. In 2026, organic sales reporting will exclude our VMS business from prior periods.

Outlook for 2026

In 2026, Church & Dwight said it expects volume-driven organic sales growth of approximately 3% to 4%. This sales outlook is expected to be industry leading and reflects the strength of its brands. The company expects reported sales to decline approximately 1.5% to 0.5%, due entirely to the businesses exited in 2025.