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The partnership marks a strategic evolution for Native as it expands its presence at the intersection of performance, wellness and personal care, officials said.
January 28, 2026
By: Lianna Albrizio
Associate Editor
Native is expanding its presence at the intersection of performance, wellness and personal care with its first athlete partnership with the USA Men’s and Women’s Bobsled Teams ahead of Milano Cortina 2026.
The brand says Bobsled’s requirement of total trust, precision and performance under extreme conditions align with Native’s values as a personal care brand.
The partnership is supported by Native’s new limited-edition Global Flavors Collection, serving as a timely, globally inspired extension of the brand as it leans into international competition and Olympic storytelling.
Team USA Bobsled athletes participating in the partnership include Men’s 4-Man team Pilot Frankie DelDuca; Brakemen Josh Williamson; Boone Niederhofer; and Charlie Volker.
The participating Women’s 2-Women team includes Pilot Kaysha Love – TikTok; and Brakeman Emily Renna – TikTok.
Said Chris Talbott, CEO of Native, “These athletes exemplify the same commitment to excellence that drives Native — they demand products that perform when it matters most, made with ingredients they can trust. Our clean, effective formulas won’t let them down during those crucial moments when every second counts. When you’re sharing close quarters in a bobsled flying down an icy track, you want to know your deodorant is reliable. Native is proud to support these incredible athletes as they chase their Olympic dreams.”
Check out the promotional video here:
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