Native Launches Surf Club Body Care Collection at Target

Personal care brand Native is thinking sun-soaked days and coastal escapes.

The personal care brand has launched the Surf Club Collection, a limited-edition lineup designed to bring a sense of summer to consumers’ daily routines.

Officials said Native developed the Surf Club Collection to meet the growing demand for multi-functional body care products that deliver on performance and sensorial experience.

“Body care has become a space for self-expression and escape,” said Christopher Talbott, CEO at Native. “With the Surf Club Collection, we wanted to capture that carefree, coastal energy and bring it into everyday routines. It’s about creating small moments that feel like you’re on the water, no matter where you are.”

Available scents include Golden Sunset, which comprises pink pepper, pineapple, cedar, lavender and santal; and Tropic Tides, which entails juniper, sea salt, florals and warm wood. Formats include aluminum-free deodorant with 72-hour odor protection; deodorant spray; sulfate-free body wash; and silicone- and sulfate-free shampoo and conditioner.

The Native Surf Club Collection is available at nativecos.com and Target.

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