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The fine fragrance brand hopes to connect with fans and celebrate self-expression on one of the world's biggest stages, officials said.
April 15, 2026
By: Lianna Albrizio
Associate Editor
Mugler Fragrances is well-known for bringing the drama. So, it was only fitting for the fine fragrance brand to serve as the official sponsor of Cardi B’s Little Miss Drama Tour.
The collaboration – brought together by Yellow House Collective, a Latina-founded company focused on connecting brands with culture at scale – symbolizes cultural titans known for fearless self-expression, bold femininity and boundary-pushing creativity.
“Cardi B is a fearless force of nature who embodies confidence, individuality and creative freedom values that are deeply rooted in Mugler’s DNA,” said Lynn Yu, CEO of Mugler Fragrances US, of the Grammy-winning rapper. “Becoming the official sponsor of the Little Miss Drama Tour has allowed us to connect with fans in a powerful, immersive way and celebrate self-expression on some of the world’s biggest stages.”
Throughout the sold-out tour, which runs through April 18, Mugler Fragrances has been integrated into the live experience, including an on-stage moment. During Act IV the fragrance, Angel Nova, becomes part of the performance. Presented on a silver platter, the signature star-shaped bottle is incorporated into the show as Cardi B sprays herself and the crowd, creating a bold, theatrical moment.
In addition to the on-stage integration, Mugler has activated through sampling in key markets and an exclusive discount code on Mugler.com, creating a multi-sensory brand experience that lives both in-person and across social platforms.
Read about Mugler’s documentary commemorating the fragrance house’s 50th anniversary, here.
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