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The campaign uses a custom TikTok filter to generate a personalized ‘zoomies score’ based on a dog's speed and movement while Westminster judges weigh in.
April 16, 2026
By: Lianna Albrizio
Associate Editor
Mrs. Meyer’s Clean Day is taking doggie bath time to furry new heights with a new campaign with The Westminster Kennel Club.
Inspired by a familiar post-bath moment for pet parents, the campaign uses a custom TikTok filter to generate a personalized “zoomies score” based on a dog’s speed and movement, with official Westminster judges weighing in on select submissions shared on social channels.
“Zoomies,” or Frenetic Random Activity Periods, are short-lived, chaotic moments, but an endearing part of life with a dog. Through its Mrs. Meyer’s for Pets line, designed to support pet parents through everyday moments, the brand says it helps make caring for pets easier.
“From competition to everyday life, The Westminster Kennel Club is proud to celebrate the individuality and spirit that dogs bring into our lives and homes,” said Dr. Donald Sturz, president of The Westminster Kennel Club. “After-bath energy can be unpredictable, but always memorable. We are excited to share these everyday moments showcasing the universal love of dogs.”
The partnership with The Westminster Kennel Club, America’s oldest organization dedicated to the sport of dogs, connects that everyday moment to a broader celebration of how dogs move, play and show up in the world — bringing a perspective shaped by decades of observing and evaluating dogs across both competition and everyday life.
Mrs. Meyer’s for Pets includes a line of pet grooming products designed to support bath time routines, including 3-in-1 Dog Shampoo; Dog Deodorizing Spritz; and Cat Deodorizing Spritz.
These veterinarian-tested formulas cleanse, condition and deodorize, helping keep pets clean and fresh between and after baths. Made with ingredients like oat extract, aloe vera and essential oils, the formulas are designed to be gentle on pets, per the brand.
The brand also offers a range of pet cleaning products, which includes Pet Multi-Surface Cleaner; Pet Stain & Odor Fighter; and Pet Odor Neutralizer.
Mrs. Meyer’s for Pets is available at MrsMeyers.com and national retailers both in-store and online, including PetSmart, Petco, Walmart, Target, Amazon and Chewy.
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