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The limited-time pop-up at Aventura Mall run through January 10 to discover the brand’s new feminine gourmand fragrance.
November 28, 2025
By: Lianna Albrizio
Associate Editor
The merry bells are ringing, and Miu Miu Beauty is trumpeting the sweetness of the holiday season with its new feminine fragrance.
Created by Master Perfumer Dominique Ropion and fronted by Global Ambassador Emma Corrin, Miutine Eau de Parfum is what marketers call a mischievous twist on the classic chypre, with a gourmand cheekiness. It combines notes of wild strawberry, brown sugar, gardenia and patchouli for a fragrance that is both refined and rebellious, and housed in a toffee-toned matelassé flacon.
For the brand, there’s no better way to acquaint those with piqued interest (and nostrils) than with a guided tour through the Miutine Holiday House. The pop-up, situated at Aventura Mall in Florida now through Jan. 10, 2026, takes visitors on an olfactory journey of Miutine’s key ingredients. It begins at the vanity and leads into a holiday-dressed dining room and into a cozy game room, where guests are encouraged to enjoy moments of community with backgammon and checkers. The journey continues into the home office space, furnished with vintage typewriters, where on select days, a live typist will craft personalized notes as intimate keepsakes, accompanied by takeaway postcards and polaroid pictures.
The pop-up is reportedly the brand’s largest and most definitive immersive retail expression in the US, with Miami a strategic selection as Aventura Mall is among the nation’s premiere luxury retail destinations.
“This state-of-the-art, interactive Holiday House is designed to be a lived-in, intimate setting, inviting shoppers not just to discover, but to step directly into Miu Miu Beauty’s distinctive duality, finding magic and unexpected joy that deeply resonates with the city’s pulse and the spirit of the season,” said Juliette Ferret, Miu Miu Beauty US General Manager.
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