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Its eight-point silicone applicator with 198 micro-bristles provides an even, clump-free application.
April 27, 2026
By: Lianna Albrizio
Associate Editor
Milani Cosmetics has added a new tubing mascara to its portfolio.
The release of its Highly Rated Lash Extensions XL Volumizing Tubing Mascara follows its recent brand refresh. On TikTok Shop, the product exceeded sales goals by 250% in its first two weeks and generated 1.5 million impressions, according to the brand.
Pre-launched on TikTok Shop at $14.99, the new release marks the first time the brand has used the platform as a pre-retail launchpad. It builds on the viral success of Milani’s original Lash Extensions Tubing Mascara and reflects a broader shift toward brands using TikTok Shop to build momentum.
Tubing technology wraps each lash to deliver visible volume, length and lift (up to 36% more volume and 35% more length); its flake-free, smudge-resistant formula wears for up to 24 hours; its eight-point silicone applicator with 198 micro-bristles provide an even, clump-free application; and its conditioning formula contains shea butter, murumuru butter, castor oil and pro-vitamin B5.
Highly Rated Lash Extensions XL Volumizing Tubing Mascara is available on milanicosmetics.com.
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