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Founders Sadovskiy, Trachtenberg and Sefaradi remain at the helm and have a stake in the firm.
January 4, 2018
By: Christine Esposito
Managing Editor
Private equity firm MidOcean Partners has acquired BH Cosmetics, a digitally native color cosmetics brand. MidOcean’s investment will be used to drive BH’s continued growth and expansion. Financial terms of the transaction were not disclosed. BH will continue to be led by founders Fred Sadovskiy (CEO), Kirill Trachtenberg (chief strategy officer), and Robert Sefaradi (COO). They will retain a significant ownership stake in the company, according to MidOcean. Launched in 2009, BH offers a full suite of color cosmetics and is focused on the Millennial/Generation Z consumer. “We are very excited to begin our partnership with MidOcean. MidOcean has tremendous resources and experience building branded consumer products platforms and has a proven track record of helping take founder-led consumer businesses to the next level. We are confident that MidOcean will be an excellent partner for BH as we look to continue BH’s expansion in the color cosmetics market,” said Sadovskiy. Trachtenberg said the partnership with MidOcean will enable BH to dedicate additional resources to key areas such as innovation and product development, marketing and branding and customer service.
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