Micro-Peptide Technology Fuels Neutrogena’s New Collagen Bank Range

Kenvue has formally launched into mass market retail the Neutrogena Collagen Bank range, a new line that features patented micro-peptide technology. The range moves the skincare brand into the “pre-aging category” and is designed to meet the needs of Gen Z, according to Kenvue.

According to a 2023 Mintel facial skincare study, 58% of Gen Z is worried about aging concerns beginning at age 23. The oldest Gen Z consumers are reaching a pivotal collagen-loss point, according to the brand.

The new collection features two products: Neutrogena Collagen Bank Moisturizer and Neutrogena Collagen Bank Broad Spectrum SPF 30 Moisturizer.

The products launched exclusively on TikTok Shop last month. Kenvue is now rolling out Neutrogena Collagen Bank to Amazon, Ulta Beauty, Walmart, Target and other more traditional retaill outposts.

Micro-Peptide Technology

The micro-peptide technology is two times smaller than the leading anti-aging peptides on the market to penetrate more than 10 layers under the surface of the skin, according to the brand.

The proprietary technology, developed with dermatologists, is said to target five markers critical for preserving skin’s firming support matrix: elastin, pro-collagen, hyaluronic acid, fibronectin and decorin. 

“Collagen Bank is a cutting-edge solution for a generation of consumers looking to take a preventative approach to skincare,” said Adam Ricciardone, global head of R&D, skin health and Beauty at Kenvue. “We know that Millennials and Gen Z are trying a lot of different approaches to their skincare. Our scientifically proven formulation addresses their concerns and prioritizes long-term skin health at the same time.”