Method Sponsors Rapper Bad Bunny’s Puerto Rican Residency

Personal care brand Method has launched a new 360 campaign unveiling a new body wash and hand wash to sponsor the Bad Bunny No Me Quiero Ir de Aquí Residency in Puerto Rico.

Beyond product launches, the brand is transforming the often-overlooked moments that happen in the bathroom into rich, timeless memories — inviting people to pause and celebrate fleeting moments of connection, identity and cultural pride.

With a legacy of pushing boundaries and celebrating self-expression through design, creativity and color, Method has long challenged convention, officials said. The campaign, Pa’l recuerdo, is a natural extension of this ethos: immersive, unexpected and rooted in the belief that the most ordinary routines can become vibrant experiences.

Reimaging the Bathroom

At the heart of the campaign is a first-of-its-kind activation at El Coliseo de Puerto Rico, which reimagines the bathroom, not just as a break, but as the moment where confidence builds, rituals unfold and beauty begins. Like Bad Bunny’s sixth studio album, DeBÍ TiRAR MáS FOToS — a love letter to his Puerto Rican culture and an invitation to live in the moment and be present — Method invites fans to embrace and honor their cultural heritage and pride.

For many Latinx consumers, the bathroom is more than just a pit stop — it’s a space of identity and connection. It’s where the chisme unfolds, mirror pep talks happen, affirmations are exchanged with new friends and mirrors prompt the spontaneous, unapologetic bathroom selfie.

According to Method, nearly half of Latinx individuals see the bathroom as a space to reset and gather their thoughts, while more than four in 10 describe it as a place for emotional reflection and relaxation. For many, it’s also a space for transformation — with a third saying the bathroom helps them feel more confident, and 42% saying it helps them feel their best as they prepare for the day or night ahead.

Intentional Moments of Cultural Connection

Plus, in a world that moves fast and lives online, 90% say they’re craving more intentional moments of cultural connection, with 85% wishing they took time to preserve the everyday rituals that define them. With a large and growing base of Latinx consumers, Method says it understands this tension. With pa’l recuerdo, Method transforms the bathroom into a rich, sensory space for memory-making — a reminder that even the smallest rituals can become unforgettable when consumers are present enough to feel them.

Next [Pit] Stop

The pa’l recuerdo activation runs through the duration of Bad Bunny’s No Me Quiero Ir de Aquí Residency in Puerto Rico, from July 11 to Sept. 14.

Beyond the run, Method will take the experience on the road for the Bad Bunny DeBí TiRAR MáS FOToS World Tour, bringing pa’l recuerdo to fans in London next.