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Lineup includes body wash, deodorant, on-the-go cologne, roll-on fragrance oil, lip balm and body lotion.
April 29, 2026
By: Lianna Albrizio
Associate Editor
Tone, a fragrance-forward personal care brand redefining how men approach grooming, has launched on Amazon.
Building on a breakout first year at Target, the brand is expanding its reach to Amazon consumers nationwide with a lineup of body wash, deodorant, on-the-go cologne, roll-on fragrance oil, lip balm and body lotion.
“Launching on Amazon is a pivotal step in bringing Tone to more consumers nationwide,” said Nathaniel Weiss, CEO and cofounder. “We created Tone to help the next generation show up confidently through premium products and intentional scent rituals. Expanding to Amazon allows us to meet our community in another place where they already shop, while continuing to build a brand that reflects how they live, move and express themselves.”
Tone says it’s reshaping the personal care category by moving beyond basic odor protection and positioning personal care as a daily scent ritual. As a personal care brand that leads with scent, Tone says it’s encouraging consumers to layer premium scents across product formats that reflect their mood, routine and identity.
For more on Tone, go here.
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