Marketing News

Menopause Brand Womaness Hits Walmart Shelves

Nine doctor and clinically tested products from skin care to supplements are available in-store and online.

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By: Lianna Albrizio

Associate Editor

Womaness, a modern menopause brand, has announced its launch at over 1,000 select Walmart stores across the US.

This marks the second retail partnership for the brand following its entrance into Ulta in 2022. The launch underscores the critical need for innovative menopause products that are accessible, affordable and efficacious, brand officials said.

“Women spend one third of their life in perimenopause and menopause,” said Womaness co-founder and CEO Sally Mueller. “That’s why our mission has and continues to be to change the conversation around this stage of life. To have a retail giant like Walmart join in on this mission means more women will have access to the products they need to not only address these often-overlooked symptoms, but to also feel like their best self.”

Available Products

Womaness offers accessible, safe and chic solutions in skin and body care, feminine care, sexual health and supplements. Womaness is cruelty free, vegan, dermatologist- and allergy-tested and all products are formulated without animal-derived ingredients, parabens, phthalates, sulfates, artificial colors, formaldehyde, mineral oils, estrogen, phytoestrogen or added hormones.

Nine doctor and clinically tested products from the Womaness line include Active Glow; Let Me Sleep; Me.No.Pause; The Works; Daily V Soothe; Coco Bliss; Let’s Neck (online only); Fountain of Glow (online only); Eye Opener (online only); and Overnight Magic (online only).

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