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The professional haircare brand expands its hydration franchise with Food For Soft XXL Big 'N Soft Mousse.
May 4, 2026
By: Lianna Albrizio
Associate Editor
As the foodie and sensorial trends continue to consume the attention of voracious beauty lovers, Matrix put some food for thought in its latest haircare innovation: Food For Soft XXL Big ‘N Soft Mousse.
The ultra-hydrating, volumizing mousse is designed to deliver “show-stopping volume” without compromising on softness, per the makers. The mousse expands the best-selling Food For Soft franchise, bringing a new dimension of airy fullness and plush hydration to all hair types.
Engineered for consumers who want both volume and moisture without the stiffness, the next-generation formula delivers two times more volume while keeping hair soft for up to 12 hours. The mousse aims to yield bounce and body.
“Consumers have long had to choose between volume and softness – this innovation eliminates that trade-off,” said Carrington Cole, US general manager, Matrix. “With Food For Soft XXL Big ‘N Soft Mousse, we’re delivering high-impact volume with a touchable, hydrated finish that lasts.”
Unlike traditional mousses that can leave hair crunchy or dry, Food For Soft XXL Big ‘N Soft Mousse is formulated without drying alcohols or salts, ensuring a flexible, residue-free finish. The formula is powered by a blend of fat hyaluronic acid and avocado oil, which work together to help retain moisture, plump hair fibers and support long-lasting volume without weighing hair down.
“Most volumizing mousses give you lift, but at the expense of softness or hydration,” said Castillo Bataille, Matrix brand ambassador. “What makes this formula so exciting is how it delivers that full, amplified look while keeping the hair incredibly touchable. It’s light, it’s buildable and it works across textures, which is a game changer behind the chair.”
The mousse features a lightweight, airy foam texture with a fragrance of vanilla and amber, elevating both performance and sensorial experience. Key benefits include 450°F heat protection and 12 hours of softness with an unwanted residue. Food For Soft XXL Big ‘N Soft Mousse is suitable for all hair types, textures and color-treated hair.
Food For Soft XXL Big ‘N Soft Mousse retails for $29 and is available at Ulta Beauty, SalonCentric, Cosmoprof, Amazon and JCPenney, as well as in professional salons nationwide.
More on the hair care market here.
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