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The Cadillac OPTIQ is a significant step forward in the brand’s commitment to innovation, environmental responsibility and meeting next-gen expectations.
July 29, 2025
By: Lianna Albrizio
Associate Editor
Mary Kay Inc. has reached a milestone in its legacy of empowerment: the transformation of its signature pink Cadillac into a fully electric vehicle (EV).
The pink Cadillac OPTIQ made its debut during Mary Kay’s annual seminar, hosted for the first time in Charlotte, NC.
“For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,” said Ryan Rogers, CEO of Mary Kay. “With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”
Brand officials say the Cadillac OPTIQ is a “significant step forward” in Mary Kay’s commitment to innovation, environmental responsibility and meeting expectations of the next generation of both Mary Kay independent sales force members and its customers. The suite of in-vehicle technology includes features such as the 19-speaker AKG Audio System and Dolby Atmos, creating an intuitive experience.
“Our relationship with Mary Kay spans decades and is built on shared values of innovation, empowerment, and excellence,” said Ian Hucker, VP GM Envolve. “As the organization takes bold steps into the future with the transition to an electric vehicle, we are proud to stand beside them, supporting a vision that’s not only sustainable but also deeply inspiring. The pink Cadillac OPTIQ is an exciting step forward, bringing together the performance and luxury you expect from Cadillac with meaningful innovation and purpose-driven impact.”
The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay.
Mary Kay has been named the No. 1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for three consecutive years, in 2023, 2024 and 2025.
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