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Euromonitor International honors Mary Kay for the third year in a row.
June 23, 2025
By: TOM BRANNA
Chief Content Officer
Mary Kay Inc. is the No. 1 Direct Selling Brand of Skin Care and Color Cosmetics in the World according to Euromonitor International. Mary Kay earned the distinction for the third consecutive year. Euromonitor International provides global business intelligence, market analysis and consumer insights across more than 100 countries.
“Being named the No. 1 direct selling rand of skincare and color cosmetics in the world by Euromonitor International three years in a row marks a grand slam achievement for Mary Kay,” said Mary Kay CEO Ryan Rogers. “This repeated milestone reflects years of R&D and marketing efforts to create skin and beauty solutions that meet consumer needs and are loved the world-over. Above all, it demonstrates the transformative power of our independent beauty consultants who are driving this success globally.”
In addition to the global recognition, Mary Kay was named:
Sarah Boumphrey, global research director, Euromonitor International, noted the awards reflect the highest standard of excellence in the industries it tracks; beauty and direct selling are no exception.
“Honorees are recognized through a rigorous, data-driven evaluation process that draws on independent research, global market analysis and deep category expertise,” said Boumphrey. “Euromonitor is proud to collaborate with leading companies, like Mary Kay. This accomplishment signifies their commitment to performance and quality in a highly competitive landscape.”
In 2024 alone, Mary Kay garnered 65 beauty awards around the world. In addition to the Euromonitor International No. 1 recognition, Mary Kay ranks No. 8 in Happi’s The Top 50, which will be published next month. The Top 50 is a list of the biggest US companies in the global household and personal products industry.
Mary Kay products are sold by consultants who provide personalized service to customers in person and online at www.MaryKay.com, and on social and digital media channels.
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