Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
Easy-to-digest data for your business.
Shampoos, conditioners, colorants and styling products created by leading industry suppliers.
Creams, serums, facial cleansers and more created by leading suppliers to the skincare industry.
Detergents, fabric softeners and more created by leading suppliers to the fabric care industry.
Eyeshadows, lipsticks, foundations and more created by leading suppliers to the color cosmetics industry.
Bodywashes, and bar and liquid soaps created by leading suppliers to the personal cleanser industry.
Hard surface cleaners, disinfectants and more created by leading suppliers to the home care industry.
Eau de parfums and eau de toilettes, body sprays, mists and more created by leading suppliers to the fragrance industry.
UV lotions and creams, self-tanners and after-sun products created by leading suppliers to the suncare industry.
A detailed look at the leading US players in the global household and personal products industry.
A detailed look at the leading players outside the US in the global household and personal products industry.
Looking for a new raw material or packaging component supplier? Your search starts here.
When you need a new manufacturing partner or private label company, get started here.
Who owns that? To keep track of leading brands and their owners, click here.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty, pesonal care and home care.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Listen to the leading experts in the global household and personal products industry.
Comprehensive coverage of key topics selected by sponsors.
Detailed research on novel ingredients and other solutions for the global household and personal care industry.
Company experts explain what works and why.
Exclusive content created by our affiliates and partners for the household and personal care industry.
Exciting news releases from the household and personal care industry.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
Discover exclusive live streams and updates from the hottest events and shows.
Looking for a job in the household and personal care industry, search no further.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
What are you searching for?
‘Send Face Pics Instead’ urges men to DM photos of their handsome faces over unsolicited 'sexts.'
July 23, 2025
By: Lianna Albrizio
Associate Editor
A brand like Manscaped would understand the occasional ahem, groin pic.
But the men’s grooming brand is encouraging men to raise their smart phone cameras from their junk to their mug and send a face snap instead.
As part of a 360-degree campaign expanding its product line above (and beyond) the groin, the brand is equipping men with the tools to “mancare everywhere,” per marketers.
“We’ve spent years providing men with tools for their privates. Now, we’ve got something for their publics, too,” said Marcelo Kertész, chief marketing officer at Manscaped. “By putting the spotlight on faces, we’re giving guys not only the tools – but the permission – to love how they look, and to send the kind of pics that actually get a response.”
Developed in partnership with creative agency Special US, the campaign takes a playful jab at modern digital habits. It opens with the familiar dings of women receiving late-night texts. But the brand isn’t speaking of unsolicited “sext” typical of modern-day dating. It’s their handsome face!
Manscaped commissioned a study with Kwantlen Polytechnic University (KPU) and the O-Lab to explore gender differences in digital flirting preferences. They key takeaway? Confidence looks best above the waist. The brand ascertained men are nine times more likely to get a response when they send a picture of their face versus any other body part.
Featuring Manscaped’s newest facial shaving tools, the ad flips expectations with humor and heart. The commercial is now live on Manscaped’s YouTube channel and social media platforms, and is running across national broadcast and streaming outlets, including Paramount+, Hulu, and Peacock.
Bringing the campaign to life, Manscaped is rolling out bi-coastal OOH installations in Austin, Brooklyn, Chicago and San Francisco. The brand will also show up in unexpected places – from dating app takeovers and trendy creator-led content to influencer activations and engaging social posts.
Check out the promotional video:
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
