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CEO Melis del Rey and Akshay Talati, CIO, to speak on May 19 in New York City.
May 8, 2026
By: Christine Esposito
Editor-in-Chief
“As an industry, we’ve long known that daily sun protection is critical, but awareness alone doesn’t drive behavior. What drives real adoption is innovation that removes friction and creates enjoyable, high-performing products that people genuinely want to use,” said Melis del Rey, CEO of Supergoop!, who will join the brand’s Chief Innovation Officer Akshay Talati in a keynote address on May 19 at New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day.
Their presentation, “Supergoop! Ignites Innovation: Elevating SPF Into a Skincare Ritual,” is scheduled for 12:30–1:15pm at the Javits Convention Center in New York City.
The keynote, open to all attendees, will explore how innovation is transforming sunscreen from a functional, often overlooked category into an essential and engaging part of daily skincare routines.
“The future of SPF lies at the intersection of performance, sensorial excellence, and real-world usability. It’s no longer just about protection but about creating formulations that fit effortlessly into modern lifestyles,” said Talati. “At Suppliers’ Day, we’re excited to discuss how scientific advancement across ingredient innovation and formulation design is shaping the next generation of protective skincare,” noted Talati.
“This conversation is an opportunity to share how rethinking the entire SPF experience can make it desirable, joyful and unlock real, lasting change in daily habits,” added del Rey.
For decades, SPF has been positioned as a seasonal necessity, important, yet inconsistently adopted due to issues with texture, wearability, and user experience. Supergoop! has played a pivotal role in reshaping this perception by reimagining not only formulation science, but also sensorial design and brand storytelling. The result: products that seamlessly integrate into everyday routines, making sun protection more intuitive, desirable, and habit-forming.
The Supergoop! conversation reflects the overarching theme of Suppliers’ Day 2026, “Breaking Beauty Boundaries with Science,” highlighting how scientific innovation continues to redefine product performance, consumer engagement, and category growth, according to event organizers.
Recognized as the largest ingredients and formulation event in North America, NYSCC Suppliers’ Day brings together global leaders in cosmetic science, R&D and product development. The Mainstage keynote series serves as a cornerstone of the event, offering attendees access to influential brand perspectives shaping the future of beauty and personal care.
On May 20, the keynote will feature L’Oréal Groupe’s Aurelia Del Bufalo, VP, deputy director at advanced research North America, research and innovation.
For access to the keynotes and attend NYSCC Suppliers Day, visit: nyscc.org/suppliers-day
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