Marketing News

Magic Molecule Launches in Whole Foods

The skin care brand's Skin Spray brings hypochlorous acid solutions to over 500 Whole Foods locations following the retailer’s updated clean-ingredient standards.

Author Image

By: Lianna Albrizio

Associate Editor

Magic Molecule, a hypochlorous acid-based skincare brand, is introducing its FDA-cleared Skin Spray to over 500 Whole Foods Market stores nationwide.

The milestone marks the first time that Whole Foods has approved a hypochlorous acid skin care product in its stores, reflecting the retailer’s evolving clean-ingredient standards, officials said.

“Magic Molecule represents an exciting breakthrough as the first hypochlorous acid solution at Whole Foods Market, offering our guests an effective and innovative alternative for everyday topical skin challenges,” said Kayla Jopling, senior category merchant for Whole Foods Market. “This marks an important milestone in evolving our First Aid category to better serve our customers.”

Long Shelf Life

Once restricted under Whole Foods Market’s ingredient standards, hypochlorous acid was recently reevaluated as new research and advancements in hypochlorous acid formulation brought forward by Magic Molecule demonstrated its safety, efficacy and utility for common skin problems daily.

Reportedly Whole Foods’ first skincare solution with the ingredient, Magic Molecule’s Skin Spray supports over 50 everyday skin concerns. These include flare-ups, breakouts, sunburn and everyday irritation, and has one of the longest shelf lives among hypochlorous acid formulations on the market, per brand officials. Dermatologist-tested and suitable for all skin types, Skin Spray is carefully formulated for daily use in users aged one month and up.

Magic Molecule’s Skin Spray retails for $13.99 and $22.99.

Keep Up With Our Content. Subscribe To Happi Newsletters