Maesa Sells Anomaly To Reliance Retail

Maesa has sold Anomaly, the vegan haircare brand founded with Priyanka Chopra Jonas, to Reliance Retail.

The transaction – which includes the transfer of Anomaly’s trademarks, brand assets and digital properties – positions the brand for its next phase of growth.

Anomaly’s resonance with consumers in India and its strong global brand positioning made Reliance Retail a natural next owner to steward the brand’s continued expansion, officials said.

“Anomaly is a powerful example of Maesa’s ability to identify cultural white space and build globally resonant brands rooted in performance, purpose, and accessibility,” said Piyush Jain, CEO of Maesa. “From day one, our focus with Anomaly was on creating a brand with global relevance and long-term potential, and we’re incredibly proud of what we built alongside Priyanka. This transaction reflects the strength of that foundation and our model – incubating, scaling, and thoughtfully transitioning brands at the right moment to unlock their next phase of growth.”

Launched in 2021 in partnership with Maesa, Anomaly rapidly built an international presence. Following the completion of its initial US retail run, the brand shifted its focus to global expansion, gaining strong traction in key markets including India. Anomaly exited US retail at the end of 2025 to prioritize these international growth opportunities.

The sale reflects Maesa’s strategic focus on brands anchored in the US market, as the company continues to focus on building and scaling brands in high‑growth, high‑engagement categories including hair care, fragrance, skin care and personal care, officials said.

“This is a defining moment for Anomaly. What began as a deeply personal journey has grown into a brand with real purpose and global ambition, and Reliance Retail’s acquisition marks an exciting new chapter,” said Chopra. “I’m especially excited to be working alongside the inimitable Isha Ambani, whose leadership I value tremendously. In my role as creative director, I remain deeply involved in guiding Anomaly’s evolution, ensuring we continue to grow and innovate while staying true to what we set out to build from the very beginning.”