Maesa Promotes Dana Steinfeld To Chief Blue Sky & Innovation Officer

Maesa has promoted Dana Steinfeld to the role of chief blue sky and innovation officer.

Officials say the move underscores the Happi Top 50 Company’s continued investment in innovation as a core driver of growth.

In her expanded role, Steinfeld will lead Maesa’s Blue Sky organization and oversee product development across the company’s portfolio, reporting directly to CEO Piyush Jain. She will be responsible for shaping Maesa’s long-term innovation agenda, incubating new brands and bringing consumer-first products to market across categories and channels.

“Dana embodies the entrepreneurial spirit at the core of Maesa,” said Jain. “She has a rare ability to identify white space, inspire teams and translate bold ideas into scalable brands. This promotion reflects both her impact to date and the critical role she will play as we continue to evolve our portfolio and innovation strategy.”

Key Role

Steinfeld has been with Maesa for more than 14 years and has played a key role in developing many of the company’s most successful and fast-growing brands. Her work spans fragrance, personal care, skincare and haircare, delivering culturally relevant brands that resonate with both consumers and retail partners.

“I’m thrilled to lead the Blue Sky team as we build the next generation of coveted brands and addictive products, always striving to serve unmet needs,” said Steinfeld. “The beauty and wellness landscape has transformed rapidly; our team will continue to evolve and bring compelling innovation that meets consumers where they are, anticipates what’s next, and pushes the boundaries with curiosity, experimentation and creativity.”

Check out the winners of Maesa Magic’s 2026 Incubator Program here.