New Products

Maesa Introduces Longevity Body Care Line From Ontu

The facial-grade skincare brand is designed for women ages 35 and up.

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By: Lianna Albrizio

Associate Editor

Beauty incubator Maesa is continuing its expansion into skincare with Ontu, a line of facial-grade skincare for the body.

Ontu speaks directly to women ages 35 and up who take an active intentional approach to skin longevity.
“We developed the formulas with high levels of skincare actives like niacinamide, urea and glycolic acid with proven results you’d find in premium facial skincare,” said Dana Steinfeld, SVP of Blue Sky & Product Development.

“We’ve paired that efficacy with decadent textures, sophisticated design and our signature fragrance, Vanilla Musk – an addictive skin scent perfect for layering.”

‘Hero’ SKUs

Ontu’s body care collection is curated across three categories: Cleanse & Prep, Moisturize & Nurture and Target & Transform.

The following three hero products anchor the line:

Your Body Cleansing Oil ($17.99), an oil-to-milk cleanser with 50% glycerin;

Your Body Firming Butter ($22.99), powered by a biomimetic lipid complex and clinically proven to moisturize for up to 24 hours and increase firmness and elasticity; and

Your Hands & Heels Miracle Moisturizing Treatment ($14.99), powered by glycolic acid and 15% urea to transform rough, cracked skin.

The brand rounds out its offering with:

Your Body Exfoliating Scrub ($17.99), powered by 6% urea to soften dry skin and target KP bumps;

Your Body Softening Lotion ($17.99), formulated with shea butter and clinically proven to deeply hydrate for up to 24 hours and increase skin hydration up to 94%;

Your Body Glow Dry Oil ($22.99), a fast-absorbing formula with squalane and rosehip oil that plumps skin with moisture for instant radiance;

Your Body Hydrating Fragrance Mist ($17.99), featuring panthenol and glycerin to hydrate while delivering weightless, long-lasting scent;

Your Body Brightening Serum ($22.99), formulated with vitamin c and 5% niacinamide. Clinically proven to improve age spots, uneven tone, texture and smoothness with 100% of panelists showing improvement in four weeks; and

Your Underarms Soothing Deo ($14.99), an aluminum free formula with mandelic acid that is clinically proven to control odor for up to 24 hours and brighten underarms with 100% of panelists showing improvement in four weeks.

All Ontu formulas are vegan, cruelty-free, dermatologist tested, safe for sensitive skin and formulated and tested for all skin types tones.

The line is available at Target.

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