Marketing News

MAC Cosmetics Taps Chappell Roan As Global Brand Ambassador

The musician will appear in campaigns worldwide beginning in 2026.

M•A•C Cosmetics tapped Grammy-winning singer-songwriter Chappell Roan as its newest Global Brand Ambassador.

Chappell will star in M•A•C campaigns worldwide beginning in 2026, with “exclusive surprises and bold creative moments to come” during her long-term partnership with the brand, it said.

Photographed by legendary photographer duo Inez & Vinoodh, Chappell Roan makes her debut on the M•A•C mainstage in a theatrical look starring her signature cloud-white complexion – complete with erased eyebrows and a Cool Teddy lip combo.

“Chappell’s first M•A•C campaign is a modern take on androgyny that feels powerful, graphic, and unmistakably her,” says Makeup Artist Andrew Dahling. “I drew from film-noir monochrome and 1930s military references and then layered in her signature high glamour. The stark white base and erased brows created a clean canvas for sculpted dimension, while the eyes were built with cool greys and deep blacks to evoke a moody, cinematic intensity. We finished with a custom chunky frosted-tip glitter lash that adds a playful, hyper-feminine contrast to the structure of the look, capturing the theatrical spirit Chappell brings to every transformation.”

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